We have been operating in the franchising business for over 10 years. We are happy to share the Edukido knowledge with you.
Do you want to return on the job market after maternity leave? Are you bored working in the corporation? Are you thinking of opening another business? Or maybe you just believe that supporting parents in taking care of their children’s development makes a lot of sense?. Edukido business can be a good idea for you.
You don’t have to be an experienced entrepreneur to start your own business. It is important that you want to run a profitable business and you understand the meaning of such notions as: openness for ideas of other people, involvement and consequences in business. Do you want to check if the Edukido franchise is right for you? Please answer a few short questions:
Edukido is an original course enabling children to discover the world through LEGO® blocks. Our vast experience in this sector allows us to design and offer a system that we dreamt about: well adjusted to the market, with tangible profit perspectives, with the exact range of services of the franchiser as it is expected by the franchisee.
We would like to encourage curiosity for the world and research attitude towards it.
We would like to suppress an artificial barrier between humanities and technical sciences, replacing it with thinking and inquisitiveness. We would like children to practise their spatial imagination and problem solving skills in a programme that does not impose any expected ideas. We would like to encourage curiosity for the world and think abstractly and in practise.
No, it is not necessary to have your own place to run the Edukido classes. It is of course an interesting option, but it is quicker and easier to create an effective branch to run Edukido classes only in the kindergardens, schools, libraries or cafeterias at the beginning.
The franchisee pays once for: license, sets of blocks, accessories necessary to run the classes and marketing materials. In addition, he must set up a business and, of most important invest his time. Besides this, franchisee need to include standard business costs (accounting, telephone and laptop, petrol, etc.)
Usually, it takes from 6-12 months for individual franchisee, 12-24 months for Master franchisee. A lot depends on the involvement of the franchisee in the initial period of the business.
The initial fee is a one-off payment . In certain cases, it may be divided into instalments.
We recommend opening Edukido branch in towns with over 20,000 residents. The optimal size of such a city is 60-120 thousand residents. Very often, the best solution is to cover the entire municipalities or districts. There is also a possibility to extend the area of operation after some time – the current Edukido franchisees are taking advantage of this solution very often.
The basic set of blocks package is bought from the franchisor. It consists of more than 10 thousand blocks, which are divided into separate sets for different scenarios. You can also buy blocks on your own, however our experience shows that getting a particular type of block is more effective when the franchisor is dealing with it.
The initial training is mandatory. It lasts 5 days and includes the following modules:
marketing, sales, customer service, people management, branch management, conducting Edukido classes.
It’s not necessary. A franchisee can hire instructors right from the start. However, every franchisee must participate in the instructor training. It has a big impact on the quality of managing the team of instructors and running the Edukido franchise unit in general.
The instructor should have a minimum secondary level education. There is no obligation to complete a specific course of studies. The instructor should be responsible and creative. Good work organisation is also very important. What is most important is that he or she should have a good general knowledge about the world and like working with children. In order to help in the selection of a suitable candidate, Edukido Polska provides a recruitment package which includes: a profile of the ideal instructor, a description of the interview or a task to be performed by the instructor during the interview.
The franchisee’s commitment is very important, especially in the first year of cooperation. The second important element is the people with whom we will cooperate, i.e. instructors and coordinators (in larger franchise units). Their proper recruitment, training and running are the basis of good customer service. But the most important thing is to conduct classes and the whole franchise unit in accordance with the standards of our company – this element has the most significant impact on the success of Edukido business.
Edukido is a well-composed business model, constantly developed and responding to market needs. You can find Edukido branches all over Poland:
As research shows, only 62% of individual companies continue to operate in private business after the first year, while in the case of franchise companies it is as much as 97%. After ten years, only 18% of individual companies remain on the market, while as many as 72% of franchisees still operate.
Before, when I used to have a fashion shop, I did not achieve as much as I achieved in Edukido at the beginning. First of all, I did not have to own my place. There is no need to hire employees right away, although I did it and I’m happy with it. Basically, you buy a licence for the size of the area you choose, set of Lego blocks, accessories for classes and ready to use marketing materials. You get access to scripts to conduct the classes with children, business support systems and folders and files containing all know-how policy. Everything is preceded by a 5-day training. And you can start doing your business. As simple as that.
Compared to other businesses, or at least the ones I was interested in, you do not need a lot of funds to invest in this business at the beginning. This sector and work with children is really very grateful. I’m making money, but I’m also pursuing a higher goal. Great job satisfaction, good money. Edukido is a great people and a great atmosphere.
What more would you want?
I’ll just point out what I appreciate about Edukido: